Tweet Your Way Through Your Organization

In the last couple of years Twitter has become a very valuable tool for individuals and organizations all around the world. This social media platform permits you to exchange timely bits of information, whether it’s news, job posts, company information, a personal story, or a simple random thought, in a matter of seconds.

On a busy day, Twitter sees about 175 million tweets and about 300,000 new visitors on a daily basis. With numbers like these you’d be out of your mind not to consider Twitter as a viable source to connect with your employees as well as potential candidates.

Both, individuals and companies are currently using Twitter for their own benefits.

Uses/Benefits for Individuals:

1. People can receive information instantaneously: Twitter allows people to send and receive messages when they occur. It keeps them informed about popular trends and topics and they can also stay informed about what is happening in the world by just checking their cell phones.
2. Connects individuals with other professionals and companies: Twitter can help people establish new professional relationships, developing collaborative networks and creating new contacts in areas that interest them.
3. Fast and brief information: Short messages allow direct and accurate information in a short period of time.
4. Bring out people’s creativity: If you're a creative editor, freelance editor or writer, Twitter can help you develop content that is more direct and effective.

Uses/Benefits for Companies in terms of HR:

1. Self-promotion: If you are an HR professional looking to promote your employer brand, Twitter can help you reach your target audience. This could be your employees or candidates for your job offers. Tweets rich in content such as: company information, job postings, tips and advice for applying and information about what it's like to work for the company are all an excellent opportunity to engage with your audience.
2. Connect with customers and fans of your brand: Through Twitter companies can communicate directly with their most loyal followers, thus generating good public relations. It is also a great channel to receive feedback about your product or service. This initiative consequently affects your employer brand. Moreover, there are a ton of weekly chats that you can participate in that will help you engage with others registered in this social media platform.
3. Connect with your employees: Use this network to connect with your employees. Congratulate them through Twitter when they are hired, when they achieve an important goal or even when they get a promotion.
4. Advanced search: Acting as one of the largest search engines Twitter has become the top spot for HR professionals to look for candidates to fill job vacancies.  Advanced search queries are popular among recruiters and other professionals that are looking to data specific to a topic, location, and even defined radius. If I am a recruiter wanting to find those searching for a sales job, within my city and again within 30 miles of my corporate office, that’s possible.
5. Free marketing: If a company wants to reduce their marketing budget Twitter can definitely bring economic benefits. Through twitter you can advertise for free your job openings or promote the next Job Fair that you will be attending.
6. More traffic: through Twitter you can generate more traffic to the company website or blogs. Twitter updates may carry links to the company site or different blogs that the company promotes, which added to a good number of followers, can help the company get more visitors to their own website. You can even have links that direct your target audience to a specific page on your website, for example the page where you post your open jobs.

Using Twitter is up to you, but I strongly recommend you to give it a try if you haven’t and of course let me know how it went.