Tips for Effective Social Media Management

Without a doubt social media can be very time consuming. It’s a 24/7 job. In a matter of a week you must produce relevant, quality content that is engaging to your target audience, you must monitor the news, blogs and relevant content being produced in a daily basis, respond any questions or comments made by your employees, consumers and other stakeholders, create an effective SEO online and offline strategy among many other things.

Well breath! You don’t need to feel overwhelmed. You’re are not the first one to think this is actually “mission impossible.” Today I’ll give you some tips to be more effective at managing your social media accounts and in the way regain your life. Believe me I do want you to share with your family, walk the dog and most importantly get a good night sleep.

4 Tips for Effective Social Media Management

1. Focus on your goal:

Your social media goal should be aligned to your business goals. Ask yourself: Why do you want to use social media for your business? What is the business purpose? Are you looking to drive revenue, increase the number of applicants to your job posts, decrease operational costs, raise awareness, improve search marketing efforts, and/or some combination of goals? Moreover, once you’ve decided your goals, it’s very important that you prioritize them. 

2. Create a Social Media Calendar:

Nowadays bloggers, publishers, businesses, and other groups are using social media calendars to control publication of content across different accounts. Use a social media calendar to stay organized, keep all your activities in one place (industry events, holidays, contests, giveaways, etc.) and deliver the right message adapted to the platform you’re using. Some tools for calendars are: Google calendar and Outlook. In the site Solo PR Pro you can find three calendar approaches that might work for you.

3. Use a Social Media Dashboard:

Having to monitor and contribute to various social media accounts can be overwhelming for anyone. I recommend you to use a social media dashboard, a tool that enables you to view all your social media accounts (Twitter, Facebook, Instagram, LinkedIn, etc.) at a glance. Housing all of your social accounts on one main dashboard can not only save you time but also money. Some of the best dashboards online are HootSuite, TweetDeck and MediaFunnel.

4. Create a News Feed:

News Feeds, also known as RSS (Really Simple Syndication) allow you to subscribe to your favorite websites and receive updates any time they have added new content. Through this technology you can get the latest headlines and video in one place, as soon as it’s published, without having to visit the websites you have taken the feed from. I highly recommend you to use this, it is the most effective way to listen and monitor your customers, competition and other stakeholders online.

If you want to manage you social media presence effectively you need to be on top of interactions that come in and respond in a timely manner. However, this doesn’t mean you have to be on social media 24/7. If you put into practice these 4 tips you can be on top of interactions without checking your accounts every minute.

It’s easy! Just give it a try and let me know how it went.